![]() ![]() Ecofilmes (Portugal) and Zegetron (Greece) both imported Tec Toy's Master System III Compact and a selection of 15 games for the 1996 holiday season. After Sega discontinued manufacturing of the Sega Master System in early 1996 Tec Toy took over the supply of hardware and software to smaller European markets where the Master System was still a viable platform. They produced 50hz consoles for the Argentinian and Uruguayan markets, where they partnered with local companies Gameland and Forstar respectively. In 1992 Sega granted Tec Toy the rights to distribute their products throughout the Mercosur region. During the 1990s, Tec Toy had 80% of the Brazilian market. This way, the Master System was a massive success there, and Tec Toy even made some versions not released anywhere else. With Tec Toy, Sega had a huge advantage over rival Nintendo in the Brazilian market although there were countless NES clones there, Nintendo had no official representatives until 1993. Tec Toy producer Alexandre Pagano poses for a humorous 1994 photograph. ![]() Their success in the gaming field was so notable that toys became a minor - eventually abandoned - part of their business. In the coming years they would release all of Sega's game machines, from the Master System to the Dreamcast. Consequently, their first product was the Zillion infrared toy gun. They quickly stroke a deal to become the exclusive representative of Japanese video game giant Sega Enterprises Ltd. Mitsubishi Electric's TV sets and VCRs in Brazil and since 1972 a manufacturer of consumer electronics of their own brand Aiko, with the purpose of making electronic toys, a niche that other Brazilian toy manufacturers had failed to notice. Tec Toy was founded in September 1987 (as Tec Toy Indústria de Brinquedos, Ltda.), as a joint venture between Argentinian Engineer Daniel Efraim Dazcal (founder and former Vice President of the Brazilian division of Sharp Corporation, Sharp do Brasil S/a Indústria de Equipamentos Eletrônicos) and German brothers Leo and Abe Kryss, owners of the Brazilian consumer electronics manufacturing and distribution company Evadin Indústrias Amazônia S.A, Tec Toy's major shareholder (founded in 1967 by their father, German businessman Josef Kryss, who moved to Brazil in 1958, the company became the exclusive importer and distributor of
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